Web case-study: GEO & Challengewww.geoltd.co.uk
Geo and Challenge are seperate companies but have directors in common. Each needed a different website. To get the most from both budgets we wrote a single script that manages content for both using a web-based form like this:
The form allows them to change not only what appears on the page, but also what is on the menu - they can instantly add or remove pages or add whole new sections without needing a web designer to help.
Pricing: This is our most basic kind of site - we can install a system similar to GEOltd.co.uk for your business and in under a week; starting from just £2000.
Visual design: Neither GEO nor Challenge had an up-to-date visual style so we also provided the visual design to make the sites look the way they wanted - in GEO's case an 'online business card'; the Challenge site needed an updated logo and had to use their trademark pink in a friendly, yet professional way.
Changing the look and feel: The users can change the content themselves - as often as they like - but changing the look of the site still takes an expert. However, the way the sites are written, entirely using style-sheets to describe how a page should look (seperate from the HTML page of text and links) allows us to re-skin a site in less than a day. Changing your corporate design, or rolling out a new brand no longer needs to mean writing a whole new website.
Other special issues for Challenge training:
Our service doesn't start and end with the website - its about helping your business get what it needs, which often involves more than just the technology...
Marketing: Many people translate their latest marketing material to the web, but due to staff changes Challenge needed a workshop to help them develop a new web/marketing strategy and description of their service offer. They anticipate re-using this in their off-line marketing.
Search engines: Most new traffic comes through search-engines and so the site was especially designed to contain terms a customer is likely to search for, and to present it in such a way that search engines will put Challenge at the top of their list. Adding the site as a case-study here has also helped! Search engine optimisation is necessary since being the 100th listing on Google will get you no new business at all.
Accessibility: Challenge had a special requirement that the pages must be machine-readable for blind or partially sighted users, so the code all conforms to the STRICT XHTML standard v 1.0
And pictures too! As often happens Challenge had no readily available images for their site and rather than resort to buying 'stock photographs' we attended their office for a quick photoshoot .